Grow Your Flooring Business & Secure High-Value Installs
Digital Marketing for Flooring Companies
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Stop competing on price per square foot. We help flooring contractors and showroom owners attract quality-conscious homeowners ready to invest in Hardwood, Luxury Vinyl Plank (LVP), and Tile projects. From mobile-friendly digital showrooms to aggressive Local SEO, we build the marketing foundation that fills your schedule with profitable installations.
More Traffic
More clients
More jobs
Your Website Is Your 24/7 Digital Showroom
Web Design for Flooring Contractors
In the flooring industry, your website needs to do more than just list services — it needs to inspire. Homeowners struggle to visualize how a sample will look in their entire living room. We design stunning, portfolio-focused websites that act as a high-end digital showroom, giving potential clients the confidence to book an estimate.
We focus on “visual texture” — using high-resolution galleries to showcase the grain of your hardwood or the finish of your tile. But beauty isn’t enough; we engineer the site for conversions. We implement easy-to-use “Get a Quote” calculators, clear calls-to-action for “Shop-at-Home” appointments, and prominent trust badges (NWFA, insurance) to validate your expertise. Whether you run a retail location or a mobile service, your site will look polished, professional, and persuasive on every device.
Designed to Showcase & Sell:
- Interactive Galleries: Filterable portfolio sections allowing clients to browse by material (Hardwood, Carpet, Tile, Vinyl) to find exactly what they want.
- Shop-at-Home Scheduling: Integrated booking forms that let clients easily schedule an in-home measurement and sample viewing.
- Material Visualizers: Integration with third-party room visualizer tools (if you use them) to keep users engaged on your site longer.
- Location Pages: Dedicated pages for your physical showroom (to drive foot traffic) or service areas (for mobile installers).
- Trust Signals: Highlighting manufacturer certifications (Mohawk, Shaw) and local awards to build instant credibility.
- Fast Mobile Experience: Ensuring heavy image galleries load instantly on phones, where most design inspiration searches happen.
of All Websites are Powered by WordPress
Large and small businesses alike find WordPress to be the optimal platform for growth.
Dominate Local Search for Hardwood, Tile, & LVP
Local SEO for Flooring Businesses
Before
After
We optimize your digital presence to dominate the Map Pack, ensuring that whether a customer wants to visit your showroom or have you bring samples to them, your business is the first one they see. We turn your Google profile into a lead magnet that drives foot traffic and phone calls.
Layered SEO Strategy for Maximum Reach
- Material-Specific Keywords: Ranking you for high-margin terms like “dustless refinishing,” “LVP installation,” and “custom tile work.”
- Showroom Optimization: If you have a physical location, we optimize for “flooring store” searches to drive local foot traffic.
- Service Area Expansion: Creating content for every suburb you serve, ensuring you rank in wealthy neighborhoods where high-ticket renovations happen.
- Google Business Profile: Keeping your profile active with photos of recent installs, current offers, and Q&A to boost Map rankings.
- Reputation Management: Automating the review request process to build a wall of 5-star testimonials that validates your quality.
- Citation Building: Getting your business listed on Yelp, Houzz, Angi, and local design directories to build domain authority.
Why Local Search is King
of all Google searches are local
of smartphone searchers call or contact a business within 24 hours
of local mobile searches result in a booked service
Capture High-Intent Buyers with Precision Google Ads
PPC & LSA Management for Flooring
The flooring market is competitive, with big box stores spending millions. To win, you need precision, not just budget. We specialize in managing Google Local Services Ads (LSA), putting your “Google Guaranteed” badge at the very top of the results. This builds immediate trust and drives exclusive phone leads from customers ready to hire.
For Google Ads (PPC), we focus on high-ticket projects. We avoid broad terms that attract bargain hunters looking for cheap remnants. Instead, we target specific, high-intent keywords like “whole house flooring install” or “hardwood restoration.” We use extensive negative keyword lists to filter out DIY-ers and people looking for repair tips, ensuring every dollar spent brings you closer to a signed contract.
Stop Paying for Bad Clicks
- LSA Management: Full handling of the “Google Guarantee” verification process to maximize your visibility and lead quality.
- Negative Keyword Filtering: Blocking terms like “cheap,” “wholesale,” “DIY,” or “rugs” to save your budget for installation jobs.
- Material Targeting: Separate campaigns for Hardwood, Carpet, and Tile to ensure the ad copy matches exactly what the user searched for.
- Commercial Targeting: Specific ads targeting B2B keywords like “office carpet replacement” or “gym flooring” for larger contracts.
- Geo-Targeting: Focusing your budget on zip codes with higher home values to attract clients with larger renovation budgets.
- Landing Page Strategy: Directing traffic to specific pages (e.g., a Hardwood page for hardwood searches) to increase conversion rates.
Why Pay-Per-Click?
of the world's search traffic runs through Google.
of high-intent searchers click on Google Ads
PPC visitors likely to convert into a lead or booking.
Inspire Homeowners with Visual Storytelling
Facebook & Instagram Ads for Flooring
Flooring is the foundation of home design, and the decision-making process often starts on social media. We use Facebook and Instagram to showcase your stunning transformations, targeting users who are interested in interior design or have recently purchased a home. A beautiful video walkthrough of a newly installed luxury vinyl floor can create instant desire.
We move beyond basic posts by implementing sophisticated retargeting funnels. We track users who visited your “Hardwood” page and show them specific ads about your refinishing services or wood species options. This keeps your brand top-of-mind while they compare quotes, positioning you as the premium choice.
Build Brand & Drive Demand
- Before & After Carousels: Visually striking ads that show the dramatic difference new flooring makes in a home.
- New Homeowner Targeting: reaching people who just bought a house and are likely looking to replace old carpets or refinish floors.
- Retargeting Campaigns: Following website visitors with ads showcasing the specific materials they looked at (Dynamic Product Ads).
- Lead Generation Forms: Capturing estimate requests directly within Instagram or Facebook to reduce friction.
- Video Walkthroughs: immersive video ads that show the quality of your installation work and the finished look.
Get Your Free Marketing Audit & Growth Projection
FAQ
Answering Your Quetions
Got questions about growing your home service business? We’ve got answers. Explore how our Local SEO, PPC, and AI solutions can turn your website into a lead-generating machine.
Yes, our tailored Google Maps SEO levels the playing field, helping small home service businesses outrank bigger competitors in local searches.
Absolutely! We design all websites to be fully responsive, ensuring they look and function perfectly on all devices, including smartphones and tablets.
Here we should note that we are talking about a site from scratch, when there is nothing at all. That is, you need content, prototype, design, programming. There are no exact deadlines, but the average figures are as follows:
- Landing Page: 1-4 weeks
- Business card website: 2-4 weeks
- Corporate website: from 1.5 months
- E-Commerce: from 2 months
The first week is always spent on niche research, competitors, visual research. Sometimes it’s 3 days, sometimes it’s 2 weeks. Complex and unfamiliar industry gives us a delay.
About how long it can take to create a website or design, you can find out if you have a rough idea / structure and you have at least somehow prepared for the project. We estimate the timeframe when concluding the contract and strictly meet the announced date.
Custom website design involves creating a unique, tailored website specifically for your business. Unlike template-based solutions, custom design ensures your site stands out, reflects your brand, and meets your specific needs.
Yes, we provide ongoing support, including updates, maintenance, and troubleshooting, to ensure your website remains secure and up-to-date.
PPC is an online advertising model where you pay only when someone clicks on your ad. It’s a fast and effective way to drive targeted traffic to your website.
PPC campaigns deliver immediate results, allowing you to reach your target audience quickly. They’re highly measurable and can be optimized for maximum ROI.
Yes, we work with businesses in various locations. Our strategies are tailored to your specific market and audience.
Ready to Grow Your Business?
Let’s Start with a Free Consultation!
- Clarify your goals and identify the best strategies to achieve them.
- Develop a customized promotion plan tailored to your business needs.
- Conduct a free audit of your current online presence to uncover opportunities for growth.
Don’t wait—take the first step toward dominating your local market today!
