E-Commerce quickly becoming the number one way to buy and sell goods and services. Giant investors are pumping money into it and the general public are getting used to spending their money online and moving away from regular shops, restaurants and services. How can you create an amazing e-commerce business without falling short?
Think Carefully
Consider all of your options and think it through. Be sure that what you are doing is both likely to be successful and fills a gap in the market. Look at what is trending and fashionable, or what people need at the time. Two years ago, facemask producers has big business in Asia but not so much the rest of the world, except to medical facilities. Now they have had to expand exponentially to cope with the demand of people globally.
Do not only consider what you would like to do, but think about what you can offer people. Take your time over this, and don’t just order a carload of products from your nearest wholesaler and start an online shop. It does not always work out as easily as you would think.
Consider How to Sell
If you know you want to sell online, look at all the methods that are available to you. Consider what would be best for you, your business and your target customers. You might be able to get a great free website, but unless it has a payment section, it probably isn’t worth focusing your time on.
Ensure that you have multiple payment options available for your demographic of target customers. If you are selling overseas you will need to know if there are any extra taxes on items to that you can inform your customers or make adjustments yourself.
Brand
Choose colours and styles for your business that you have researched in depth. Don’t just go for the first logo you see. Here you can create multiple logos for free. This tool has a variety of templates and colours you can use to try out different styles.
Use your logo on your socials, in content you post, on your website, packaging and emails. It makes your business stand out and look trustworthy to the more tech-wary customers.
SEO
Optimise all the content you produce, and your entire website so that it is search engine optimised (SEO). Don’t ignore this major piece of advice. If you want to be a great online business you need to be searchable, findable and easy to use.
Double check every single link and hyperlink you produce to ensure your site is streamlines and works effortlessly. If something is taking a long time to load, consider reducing the size of the images on that page or deleting the video. Customers want a simple, easy experience and will often click off a site if it doesn’t work well.
Post, Post, Post
Build your business and spend time promoting it every day. Post content daily and make sure it is of excellent quality. High quality images and top of the range written work. If you do this, it will make your business not only professional, but also more visible to the bots trawling the internet looking for popular sites.
Starting a new business is like flying a kite on a gusty day. Impossible at first, but once you have the wind, just for a minute, it will be enough to keep your business bopping above the clouds for as long as you hold the string.
